Deal Sheet: 2026 F-150 Platinum

Vance Country Ford · Guthrie, OK · VIN: 1FTFW7L81TFB52728

Negotiation Guide

Opening Offer

$75,632

Fair Price

$77,132

Walk Away Above

$78,636

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$72,126

Est. Invoice$74,530

Holdback (est.)$2,404

MSRP (Sticker)$80,140

Asking Price$78,140

Markup-$2,000

Est. Dealer Margin on This Car$6,014

Percentile33% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$1,882

Avg Markup (F-150)-$3,136

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,855

Price History

Aug 6, 2026$77,640 → $78,140(+$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

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-$2,500$82,9553d

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-$2,500$83,0603d

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-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

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