Deal Sheet: 2026 F-150 Platinum

Hullman's Ford, Inc. · Falls City, NE · VIN: 1FTFW7L81TFB41941

Negotiation Guide

Opening Offer

$79,627

Fair Price

$81,127

Walk Away Above

$82,631

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,722

Est. Invoice$78,246

Holdback (est.)$2,524

MSRP (Sticker)$84,135

Asking Price$82,135

Markup-$2,000

Est. Dealer Margin on This Car$6,414

Percentile33% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)-$1,981

Avg Markup (F-150)-$3,333

% Below MSRP92%

Avg Days to Sell35 days

Avg Sold Markup-$889

Price History

Jul 9, 2026$83,135 → $81,635(-$1,500)

Aug 6, 2026$81,635 → $82,135(+$500)

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