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Deal Sheet: 2026 F-150 Platinum
Cavenaugh Ford Lincoln, LLC · Jonesboro, AR · VIN: 1FTFW7L81TFA23324
Negotiation Guide
Opening Offer
$72,461
Fair Price
$73,961
Walk Away Above
$75,736
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,759
Est. Invoice$72,084
Holdback (est.)$2,325
MSRP (Sticker)$77,510
Asking Price$75,010
Markup-$2,500
Est. Dealer Margin on This Car$5,251
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$1,100
Avg Markup (F-150)-$3,172
% Below MSRP84%
Avg Days to Sell39 days
Avg Sold Markup-$2,223
Price History
Jul 9, 2026$76,510 → $75,010(-$1,500)
Aug 6, 2026$75,010 → $75,510(+$500)
Aug 15, 2026$75,510 → $75,010(-$500)
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