Deal Sheet: 2026 F-150 Platinum

Palmetto Ford · Charleston, SC · VIN: 1FTFW7L80TFB98390

Negotiation Guide

Opening Offer

$80,732

Fair Price

$82,232

Walk Away Above

$83,736

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$76,716

Est. Invoice$79,273

Holdback (est.)$2,557

MSRP (Sticker)$85,240

Asking Price$83,740

Markup-$1,500

Est. Dealer Margin on This Car$7,024

Percentile47% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)-$610

Avg Markup (F-150)-$2,969

% Below MSRP82%

Avg Days to Sell33 days

Avg Sold Markup-$871

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