Deal Sheet: 2026 F-150 Platinum

Don Vance Ford, Inc. · Marshfield, MO · VIN: 1FTFW7L80TFB97983

Negotiation Guide

Opening Offer

$75,652

Fair Price

$77,152

Walk Away Above

$78,656

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,144

Est. Invoice$74,549

Holdback (est.)$2,405

MSRP (Sticker)$80,160

Asking Price$77,660

Markup-$2,500

Est. Dealer Margin on This Car$5,516

Percentile2% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$2,393

Avg Markup (F-150)-$3,146

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,709

Price History

Aug 15, 2026$78,160 → $77,660(-$500)

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