Negotiation Guide
Opening Offer
$77,282
Fair Price
$78,782
Walk Away Above
$80,286
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,611
Est. Invoice$76,065
Holdback (est.)$2,454
MSRP (Sticker)$81,790
Asking Price$79,790
Markup-$2,000
Est. Dealer Margin on This Car$6,179
Percentile33% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (F-150)-$3,300
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,949
Price History
Jul 9, 2026$80,790 → $79,290(-$1,500)
Aug 6, 2026$79,290 → $79,790(+$500)
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