Negotiation Guide
Opening Offer
$75,087
Fair Price
$76,587
Walk Away Above
$78,091
- • Recent buyers paid ~$3,008 below MSRP
Price Breakdown
Est. Dealer Cost$71,636
Est. Invoice$74,023
Holdback (est.)$2,388
MSRP (Sticker)$79,595
Asking Price$77,595
Markup-$2,000
Est. Dealer Margin on This Car$5,960
Percentile33% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$1,568
Avg Markup (F-150)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,224
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1953d
Pennyrile FordHopkinsville, KY
-$2,500$89,6903d
Ford of CorinthCorinth, MS
-$2,500$90,6653d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6103d
Joe Machens FordColumbia, MO
-$2,500$82,9553d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0603d
Prosper FordProsper, TX
-$2,500$89,3453d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2203d
AutoNation Ford KatyKaty, TX
-$2,500$83,7053d
AutoNation Ford KatyKaty, TX
-$2,500$90,8153d