Deal Sheet: 2026 F-150 Platinum

Crain Ford of Little Rock · Little Rock, AR · VIN: 1FTFW7L80TFB69651

Negotiation Guide

Opening Offer

$78,087

Fair Price

$79,587

Walk Away Above

$81,091

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$74,336

Est. Invoice$76,813

Holdback (est.)$2,478

MSRP (Sticker)$82,595

Asking Price$80,595

Markup-$2,000

Est. Dealer Margin on This Car$6,260

Percentile33% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$1,998

Avg Markup (F-150)-$3,395

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,741

Price History

Aug 6, 2026$80,095 → $80,595(+$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

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-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

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-$2,500$83,2203d

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