Negotiation Guide
Opening Offer
$80,577
Fair Price
$82,077
Walk Away Above
$83,581
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,577
Est. Invoice$79,129
Holdback (est.)$2,553
MSRP (Sticker)$85,085
Asking Price$83,585
Markup-$1,500
Est. Dealer Margin on This Car$7,009
Percentile47% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$2,712
Avg Markup (F-150)-$3,211
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,908
Price History
Jul 9, 2026$83,585 → $82,585(-$1,000)
Aug 6, 2026$82,585 → $83,585(+$1,000)
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