Deal Sheet: 2026 F-150 Platinum

Don Vance Ford, Inc. · Marshfield, MO · VIN: 1FTFW7L80TFB52073

Negotiation Guide

Opening Offer

$80,947

Fair Price

$82,447

Walk Away Above

$83,951

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,910

Est. Invoice$79,473

Holdback (est.)$2,564

MSRP (Sticker)$85,455

Asking Price$82,955

Markup-$2,500

Est. Dealer Margin on This Car$6,046

Percentile2% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$2,393

Avg Markup (F-150)-$3,146

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,709

Price History

Aug 6, 2026$82,955 → $83,455(+$500)

Aug 15, 2026$83,455 → $82,955(-$500)

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