Deal Sheet: 2026 F-150 Platinum

Grieco Ford of Branford · Branford, CT · VIN: 1FTFW7L80TFB50811

Negotiation Guide

Opening Offer

$82,172

Fair Price

$83,672

Walk Away Above

$85,176

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$78,012

Est. Invoice$80,612

Holdback (est.)$2,600

MSRP (Sticker)$86,680

Asking Price$84,680

Markup-$2,000

Est. Dealer Margin on This Car$6,668

Percentile33% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$2,072

Avg Markup (F-150)-$3,100

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,750

Price History

Aug 6, 2026$84,180 → $84,680(+$500)

Cheaper F-150 Platinum Inventory

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