Negotiation Guide
Opening Offer
$73,141
Fair Price
$74,641
Walk Away Above
$76,418
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,376
Est. Invoice$72,721
Holdback (est.)$2,346
MSRP (Sticker)$78,195
Asking Price$76,195
Markup-$2,000
Est. Dealer Margin on This Car$5,820
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory162 vehicles
Avg Markup (All Models)-$2,312
Avg Markup (F-150)-$3,325
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,697
Price History
Jul 9, 2026$76,695 → $75,695(-$1,000)
Aug 6, 2026$75,695 → $76,195(+$500)
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