Negotiation Guide
Opening Offer
$74,537
Fair Price
$76,037
Walk Away Above
$77,116
- • Recent buyers paid ~$1,447 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$70,376
Est. Invoice$72,721
Holdback$2,346
MSRP (Sticker)$78,195
Asking Price$76,695
Markup-$1,500
Dealer Margin on This Car$6,320
Percentile26% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold559
Avg Markup-$1,447
Median Markup-$1,000
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$443
Avg Markup (F-150)-$1,265
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$552
Cheaper F-150 Platinum Inventory
Everett FordBenton, AR
-$4,000$74,82021d
Landers FordCollierville, TN
-$4,000$75,62021d
Homer Skelton Ford of Millington, LLCMillington, TN
-$4,000$82,98021d
Ford GrovesCape Girardeau, MO
-$4,000$81,03521d
Everett FordBenton, AR
-$4,000$76,21021d
Cogswell FordRussellville, AR
-$4,000$82,15021d
Ford of West MemphisWest Memphis, AR
-$4,000$82,35521d
Gallatin FordGallatin, TN
-$4,000$81,98521d
Everett FordBenton, AR
-$4,000$76,24521d
Vogler FordCarbondale, IL
-$4,000$76,64021d