Deal Sheet: 2026 F-150 Platinum

Rick Ball Ford · Sedalia, MO · VIN: 1FTFW7L80TFA70683

Negotiation Guide

Opening Offer

$72,237

Fair Price

$73,737

Walk Away Above

$75,241

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,071

Est. Invoice$71,373

Holdback (est.)$2,302

MSRP (Sticker)$76,745

Asking Price$74,745

Markup-$2,000

Est. Dealer Margin on This Car$5,675

Percentile33% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$682

Avg Markup (F-150)-$3,600

% Below MSRP74%

Avg Days to Sell27 days

Avg Sold Markup-$2,402

Price History

Jul 9, 2026$75,745 → $74,245(-$1,500)

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