Deal Sheet: 2026 F-150 King Ranch

R C Lacy, Inc. · Catskill, NY · VIN: 1FTFW6LD8TFB73731

Negotiation Guide

Opening Offer

$74,599

Fair Price

$76,099

Walk Away Above

$77,122

• Recent buyers paid ~$2,046 below MSRP

Price Breakdown

Est. Dealer Cost$70,331

Est. Invoice$72,675

Holdback (est.)$2,344

MSRP (Sticker)$78,145

Asking Price$76,145

Markup-$2,000

Est. Dealer Margin on This Car$5,815

Percentile50% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$2,276

Avg Markup (F-150)-$3,625

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,032

Price History

Aug 6, 2026$75,645 → $76,145(+$500)

Cheaper F-150 King Ranch Inventory

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