Deal Sheet: 2026 F-150 King Ranch

Art Hill Ford · Merrillville, IN · VIN: 1FTFW6LD7TFB77754

Negotiation Guide

Opening Offer

$75,139

Fair Price

$76,639

Walk Away Above

$77,662

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,817

Est. Invoice$73,177

Holdback (est.)$2,361

MSRP (Sticker)$78,685

Asking Price$77,185

Markup-$1,500

Est. Dealer Margin on This Car$6,369

Percentile84% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory168 vehicles

Avg Markup (All Models)-$1,220

Avg Markup (F-150)-$2,986

% Below MSRP84%

Avg Days to Sell29 days

Avg Sold Markup-$1,231

Price History

Aug 6, 2026$76,685 → $77,685(+$1,000)

Aug 19, 2026$77,685 → $77,185(-$500)

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