Deal Sheet: 2026 F-150 King Ranch

Johnson Ford · Burlington, NJ · VIN: 1FTFW6LD7TFB70352

Negotiation Guide

Opening Offer

$76,954

Fair Price

$78,454

Walk Away Above

$79,477

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,450

Est. Invoice$74,865

Holdback (est.)$2,415

MSRP (Sticker)$80,500

Asking Price$78,500

Markup-$2,000

Est. Dealer Margin on This Car$6,050

Percentile50% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (F-150)-$3,678

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,947

Price History

Jul 9, 2026$79,000 → $78,000(-$1,000)

Aug 6, 2026$78,000 → $79,000(+$1,000)

Aug 19, 2026$79,000 → $78,500(-$500)

Cheaper F-150 King Ranch Inventory

Bolton Ford, L.L.C.Lake Charles, LA

-$2,500$79,06521d

Tomball Ford, Inc.Tomball, TX

-$2,500$76,77014d

Planet FordSpring, TX

-$2,500$67,07022d

Bill Knight FordTulsa, OK

-$2,500$77,72563d

Casa FordEl Paso, TX

-$2,500$81,04068d

Classic FordSmithfield, NC

-$2,000$78,7905d

Tomball Ford, Inc.Tomball, TX

-$2,000$75,25547d

Morris Smith Ford of LeavenworthLeavenworth, KS

-$2,000$78,79010d

Haldeman FordEast Windsor, NJ

-$2,000$77,42519d

Stevens FordMilford, CT

-$2,000$77,59522d