Negotiation Guide
Opening Offer
$77,019
Fair Price
$78,519
Walk Away Above
$79,542
- • Recent buyers paid ~$2,046 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$72,509
Est. Invoice$74,925
Holdback (est.)$2,417
MSRP (Sticker)$80,565
Asking Price$79,065
Markup-$1,500
Est. Dealer Margin on This Car$6,557
Percentile84% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1072
Avg Markup-$2,046
Median Markup-$2,000
Best Deal-$8,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory86 vehicles
Avg Markup (All Models)-$1,924
Avg Markup (F-150)-$2,792
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,679
Price History
Aug 6, 2026$78,565 → $79,565(+$1,000)
Aug 19, 2026$79,565 → $79,065(-$500)
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