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Deal Sheet: 2026 F-150 King Ranch
Family Ford of Enfield · Enfield, CT · VIN: 1FTFW6LD5TFB28441
Negotiation Guide
Opening Offer
$74,449
Fair Price
$75,949
Walk Away Above
$77,285
- • Recent buyers paid ~$2,046 below MSRP
- • Sitting 70 days (avg 39) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,758
Est. Invoice$73,117
Holdback (est.)$2,359
MSRP (Sticker)$78,620
Asking Price$76,620
Markup-$2,000
Est. Dealer Margin on This Car$5,862
Percentile50% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1072
Avg Markup-$2,046
Median Markup-$2,000
Best Deal-$8,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$2,492
Avg Markup (F-150)-$3,227
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,638
Price History
Jul 9, 2026$77,120 → $76,120(-$1,000)
Aug 6, 2026$76,120 → $77,120(+$1,000)
Aug 19, 2026$77,120 → $76,620(-$500)
Cheaper F-150 King Ranch Inventory
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-$2,500$76,77014d
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-$2,000$78,79010d
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-$2,000$77,42519d
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