Deal Sheet: 2026 F-150 King Ranch

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW6LD3TFB85978

Negotiation Guide

Opening Offer

$76,544

Fair Price

$78,044

Walk Away Above

$79,067

• Recent buyers paid ~$2,046 below MSRP

Price Breakdown

Est. Dealer Cost$72,081

Est. Invoice$74,484

Holdback (est.)$2,403

MSRP (Sticker)$80,090

Asking Price$78,090

Markup-$2,000

Est. Dealer Margin on This Car$6,009

Percentile50% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$1,925

Avg Markup (F-150)-$3,420

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,958

Cheaper F-150 King Ranch Inventory

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-$2,500$79,06521d

Tomball Ford, Inc.Tomball, TX

-$2,500$76,77014d

Planet FordSpring, TX

-$2,500$67,07022d

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-$2,500$77,72563d

Casa FordEl Paso, TX

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Classic FordSmithfield, NC

-$2,000$78,7905d

Tomball Ford, Inc.Tomball, TX

-$2,000$75,25547d

Morris Smith Ford of LeavenworthLeavenworth, KS

-$2,000$78,79010d

Haldeman FordEast Windsor, NJ

-$2,000$77,42519d

Stevens FordMilford, CT

-$2,000$77,59522d