Negotiation Guide
Opening Offer
$77,019
Fair Price
$78,519
Walk Away Above
$79,542
- • Recent buyers paid ~$2,046 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$72,509
Est. Invoice$74,925
Holdback (est.)$2,417
MSRP (Sticker)$80,565
Asking Price$78,565
Markup-$2,000
Est. Dealer Margin on This Car$6,057
Percentile50% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1072
Avg Markup-$2,046
Median Markup-$2,000
Best Deal-$8,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$2,323
Avg Markup (F-150)-$2,990
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,834
Price History
Jul 9, 2026$79,065 → $78,065(-$1,000)
Aug 6, 2026$78,065 → $79,065(+$1,000)
Aug 19, 2026$79,065 → $78,565(-$500)
Cheaper F-150 King Ranch Inventory
Bolton Ford, L.L.C.Lake Charles, LA
-$2,500$79,06521d
Tomball Ford, Inc.Tomball, TX
-$2,500$76,77014d
Planet FordSpring, TX
-$2,500$67,07022d
Bill Knight FordTulsa, OK
-$2,500$77,72563d
Casa FordEl Paso, TX
-$2,500$81,04068d
Classic FordSmithfield, NC
-$2,000$78,7905d
Tomball Ford, Inc.Tomball, TX
-$2,000$75,25547d
Morris Smith Ford of LeavenworthLeavenworth, KS
-$2,000$78,79010d
Haldeman FordEast Windsor, NJ
-$2,000$77,42519d
Stevens FordMilford, CT
-$2,000$77,59522d