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Deal Sheet: 2026 F-150 King Ranch
Confidence Ford of Norman · Norman, OK · VIN: 1FTFW6LD0TFB31523
Negotiation Guide
Opening Offer
$76,820
Fair Price
$78,320
Walk Away Above
$79,718
- • Recent buyers paid ~$2,046 below MSRP
- • Sitting 75 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,004
Est. Invoice$75,437
Holdback (est.)$2,433
MSRP (Sticker)$81,115
Asking Price$79,115
Markup-$2,000
Est. Dealer Margin on This Car$6,112
Percentile50% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1072
Avg Markup-$2,046
Median Markup-$2,000
Best Deal-$8,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$2,177
Avg Markup (F-150)-$3,121
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,989
Price History
Jul 11, 2026$80,115 → $78,615(-$1,500)
Aug 6, 2026$78,615 → $79,115(+$500)
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