Negotiation Guide
Opening Offer
$73,759
Fair Price
$75,259
Walk Away Above
$76,642
- • Recent buyers paid ~$2,046 below MSRP
- • Sitting 75 days (avg 39) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,223
Est. Invoice$72,563
Holdback (est.)$2,341
MSRP (Sticker)$78,025
Asking Price$76,025
Markup-$2,000
Est. Dealer Margin on This Car$5,803
Percentile50% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1072
Avg Markup-$2,046
Median Markup-$2,000
Best Deal-$8,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory75 vehicles
Avg Markup (All Models)-$2,053
Avg Markup (F-150)-$2,882
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,328
Price History
Jul 9, 2026$76,525 → $75,525(-$1,000)
Aug 6, 2026$75,525 → $76,525(+$1,000)
Aug 19, 2026$76,525 → $76,025(-$500)
Cheaper F-150 King Ranch Inventory
Bolton Ford, L.L.C.Lake Charles, LA
-$2,500$79,06521d
Tomball Ford, Inc.Tomball, TX
-$2,500$76,77014d
Planet FordSpring, TX
-$2,500$67,07022d
Bill Knight FordTulsa, OK
-$2,500$77,72563d
Casa FordEl Paso, TX
-$2,500$81,04068d
Classic FordSmithfield, NC
-$2,000$78,7905d
Tomball Ford, Inc.Tomball, TX
-$2,000$75,25547d
Morris Smith Ford of LeavenworthLeavenworth, KS
-$2,000$78,79010d
Haldeman FordEast Windsor, NJ
-$2,000$77,42519d
Stevens FordMilford, CT
-$2,000$77,59522d