Deal Sheet: 2026 F-150 King Ranch

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FTFW6L89TFB92999

Negotiation Guide

Opening Offer

$75,054

Fair Price

$76,554

Walk Away Above

$77,577

• Recent buyers paid ~$2,046 below MSRP

Price Breakdown

Est. Dealer Cost$70,740

Est. Invoice$73,098

Holdback (est.)$2,358

MSRP (Sticker)$78,600

Asking Price$76,600

Markup-$2,000

Est. Dealer Margin on This Car$5,860

Percentile50% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$2,498

Avg Markup (F-150)-$3,727

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,896

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