Deal Sheet: 2026 F-150 King Ranch

Walterboro Ford · Walterboro, SC · VIN: 1FTFW6L87TFB77725

Negotiation Guide

Opening Offer

$74,674

Fair Price

$76,174

Walk Away Above

$77,197

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,398

Est. Invoice$72,745

Holdback (est.)$2,347

MSRP (Sticker)$78,220

Asking Price$76,220

Markup-$2,000

Est. Dealer Margin on This Car$5,822

Percentile50% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$1,611

Avg Markup (F-150)-$3,450

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,313

Price History

Aug 6, 2026$75,220 → $76,720(+$1,500)

Aug 19, 2026$76,720 → $76,220(-$500)

Cheaper F-150 King Ranch Inventory

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-$2,500$79,06521d

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-$2,500$76,77014d

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-$2,500$67,07022d

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-$2,500$77,72563d

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-$2,000$75,25547d

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-$2,000$78,79010d

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-$2,000$77,42519d

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-$2,000$77,59522d