Deal Sheet: 2026 F-150 King Ranch

Conway Ford, Inc. · Conway, SC · VIN: 1FTFW6L86TFB77862

Negotiation Guide

Opening Offer

$73,789

Fair Price

$75,289

Walk Away Above

$76,312

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,602

Est. Invoice$71,922

Holdback (est.)$2,320

MSRP (Sticker)$77,335

Asking Price$75,335

Markup-$2,000

Est. Dealer Margin on This Car$5,734

Percentile50% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (F-150)-$3,674

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,420

Price History

Aug 6, 2026$74,335 → $75,835(+$1,500)

Aug 19, 2026$75,835 → $75,335(-$500)

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