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Deal Sheet: 2026 F-150 King Ranch
Elmer Hare Ford Sales, Inc. · Marshall, MO · VIN: 1FTFW6L86TFB42299
Negotiation Guide
Opening Offer
$74,200
Fair Price
$75,700
Walk Away Above
$76,850
- • Recent buyers paid ~$2,300 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,200
Est. Invoice$72,540
Holdback (est.)$2,340
MSRP (Sticker)$78,000
Asking Price$76,000
Markup-$2,000
Est. Dealer Margin on This Car$5,800
Percentile45% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)-$2,578
Avg Markup (F-150)-$3,250
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,052
Price History
Jul 9, 2026$77,000 → $75,500(-$1,500)
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