Negotiation Guide
Opening Offer
$75,195
Fair Price
$76,695
Walk Away Above
$77,845
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$71,096
Est. Invoice$73,465
Holdback (est.)$2,370
MSRP (Sticker)$78,995
Asking Price$76,995
Markup-$2,000
Est. Dealer Margin on This Car$5,900
Percentile45% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory1157 vehicles
Avg Markup (All Models)-$626
Avg Markup (F-150)-$3,474
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,147
Cheaper F-150 King Ranch Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$77,5804d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$78,2054d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$76,7004d
Planet FordSpring, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$73,4354d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,2704d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,7704d
Tomball Ford, Inc.Tomball, TX
-$2,000$78,0154d
Tomball Ford, Inc.Tomball, TX
-$2,000$78,7904d