Deal Sheet: 2026 F-150 King Ranch

DePaula Ford LLC · Albany, NY · VIN: 1FTFW6L83TFB76720

Negotiation Guide

Opening Offer

$76,364

Fair Price

$77,864

Walk Away Above

$78,887

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,919

Est. Invoice$74,316

Holdback (est.)$2,397

MSRP (Sticker)$79,910

Asking Price$77,910

Markup-$2,000

Est. Dealer Margin on This Car$5,991

Percentile50% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$2,244

Avg Markup (F-150)-$3,486

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,800

Price History

Jul 9, 2026$78,410 → $77,410(-$1,000)

Aug 9, 2026$77,410 → $77,910(+$500)

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