Deal Sheet: 2026 F-150 King Ranch

Chaparral Ford, Inc. · Devine, TX · VIN: 1FTFW6L83TFB31499

Negotiation Guide

Opening Offer

$74,370

Fair Price

$75,870

Walk Away Above

$77,205

• Recent buyers paid ~$2,046 below MSRP
• Sitting 70 days (avg 39) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,686

Est. Invoice$73,042

Holdback (est.)$2,356

MSRP (Sticker)$78,540

Asking Price$76,540

Markup-$2,000

Est. Dealer Margin on This Car$5,854

Percentile50% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$2,000

Avg Markup (F-150)-$3,647

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,204

Price History

Jul 9, 2026$77,540 → $76,040(-$1,500)

Aug 6, 2026$76,040 → $76,540(+$500)

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