Deal Sheet: 2026 F-150 King Ranch

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW6L82TFB42610

Negotiation Guide

Opening Offer

$74,611

Fair Price

$76,111

Walk Away Above

$77,355

• Recent buyers paid ~$2,046 below MSRP
• Sitting 61 days (avg 39) — extra leverage

Price Breakdown

Est. Dealer Cost$70,740

Est. Invoice$73,098

Holdback (est.)$2,358

MSRP (Sticker)$78,600

Asking Price$76,600

Markup-$2,000

Est. Dealer Margin on This Car$5,860

Percentile50% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$2,141

Avg Markup (F-150)-$3,441

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,993

Price History

Aug 6, 2026$76,100 → $76,600(+$500)

Cheaper F-150 King Ranch Inventory

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-$2,500$79,06521d

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-$2,500$76,77014d

Planet FordSpring, TX

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-$2,000$78,79010d

Haldeman FordEast Windsor, NJ

-$2,000$77,42519d

Stevens FordMilford, CT

-$2,000$77,59522d