Deal Sheet: 2026 F-150 King Ranch

Johnson Ford · Burlington, NJ · VIN: 1FTFW6L80TFB64167

Negotiation Guide

Opening Offer

$77,459

Fair Price

$78,959

Walk Away Above

$79,982

• Recent buyers paid ~$2,046 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,905

Est. Invoice$75,335

Holdback (est.)$2,430

MSRP (Sticker)$81,005

Asking Price$79,005

Markup-$2,000

Est. Dealer Margin on This Car$6,101

Percentile50% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1072

Avg Markup-$2,046

Median Markup-$2,000

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (F-150)-$3,678

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,947

Price History

Aug 6, 2026$78,505 → $79,505(+$1,000)

Aug 19, 2026$79,505 → $79,005(-$500)

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-$2,500$79,06521d

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-$2,500$76,77014d

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