Deal Sheet: 2025 F-150 Lariat

Covert Ford Lincoln · Austin, TX · VIN: 1FTFW5L8XSFC57979

This Is Already a Great Deal

Opening Offer

$70,115

Asking Price

$69,350

Max Price

$69,350

• Recent buyers paid ~$3,893 below MSRP
• Sitting 61 days (avg 35) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $3,533 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,615

Est. Invoice$71,936

Holdback (est.)$2,321

MSRP (Sticker)$77,350

Asking Price$69,350

Markup-$8,000

Est. Dealer Margin on This Car$-265

Percentile0% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold4500

Avg Markup-$3,893

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory573 vehicles

Avg Markup (All Models)-$692

Avg Markup (F-150)-$3,716

% Below MSRP82%

Avg Days to Sell27 days

Avg Sold Markup-$1,277

Price History

Jul 11, 2026$73,850 → $69,350(-$4,500)

Cheaper F-150 Lariat Inventory

Classic Ford of ColumbiaColumbia, SC

-$8,500$63,8305d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45061d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79061d

Albemarle FordAlbemarle, NC

-$8,500$62,00061d

Northside FordSan Antonio, TX

-$8,000$65,09561d

Paris Ford, Inc.Paris, TX

-$8,000$64,30026d

Tommie Vaughn Motors, Inc.Houston, TX

-$8,000$70,74061d

LUV FordHenryetta, OK

-$8,000$67,59061d

LUV FordHenryetta, OK

-$8,000$63,80061d

Jack Kissee Ford, Inc.Claremore, OK

-$8,000$69,05061d