Negotiation Guide
Opening Offer
$65,919
Fair Price
$67,419
Walk Away Above
$68,552
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,717
Est. Invoice$64,807
Holdback (est.)$2,091
MSRP (Sticker)$69,685
Asking Price$67,685
Markup-$2,000
Est. Dealer Margin on This Car$4,969
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)-$2,541
Avg Markup (F-150)-$3,541
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,036
Price History
Aug 19, 2026$68,685 → $67,685(-$1,000)
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