Negotiation Guide
Opening Offer
$67,069
Fair Price
$68,569
Walk Away Above
$69,702
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,752
Est. Invoice$65,877
Holdback (est.)$2,125
MSRP (Sticker)$70,835
Asking Price$68,835
Markup-$2,000
Est. Dealer Margin on This Car$5,084
Percentile46% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory24 vehicles
Avg Markup (All Models)-$2,344
Avg Markup (F-150)-$2,909
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,000
Price History
Aug 12, 2026$70,835 → $69,335(-$1,500)
Aug 19, 2026$69,335 → $68,835(-$500)
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