Deal Sheet: 2026 F-150 Tremor

Coccia Ford · Wilkes-Barre, PA · VIN: 1FTFW4L89TFB45069

Negotiation Guide

Opening Offer

$65,224

Fair Price

$66,724

Walk Away Above

$67,857

• Recent buyers paid ~$2,266 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,091

Est. Invoice$64,161

Holdback (est.)$2,070

MSRP (Sticker)$68,990

Asking Price$66,990

Markup-$2,000

Est. Dealer Margin on This Car$4,899

Percentile46% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1398

Avg Markup-$2,266

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)+$1,256

Avg Markup (F-150)-$3,441

% Below MSRP56%

Avg Days to Sell29 days

Avg Sold Markup+$32

Price History

Jul 9, 2026$67,490 → $66,490(-$1,000)

Aug 19, 2026$67,490 → $66,990(-$500)

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