Negotiation Guide
Opening Offer
$70,864
Fair Price
$72,364
Walk Away Above
$73,497
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,167
Est. Invoice$69,406
Holdback (est.)$2,239
MSRP (Sticker)$74,630
Asking Price$72,630
Markup-$2,000
Est. Dealer Margin on This Car$5,463
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$1,790
Avg Markup (F-150)-$3,269
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,011
Price History
Aug 15, 2026$74,630 → $73,130(-$1,500)
Aug 19, 2026$73,130 → $72,630(-$500)
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