Negotiation Guide
Opening Offer
$75,859
Fair Price
$77,359
Walk Away Above
$78,492
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,663
Est. Invoice$74,051
Holdback (est.)$2,389
MSRP (Sticker)$79,625
Asking Price$77,625
Markup-$2,000
Est. Dealer Margin on This Car$5,963
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$2,093
Avg Markup (F-150)-$3,706
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,266
Price History
Aug 15, 2026$78,625 → $77,625(-$1,000)
Cheaper F-150 Tremor Inventory
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Kirk Brothers Ford, LLCGreenwood, MS
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