Negotiation Guide
Opening Offer
$76,974
Fair Price
$78,474
Walk Away Above
$79,607
- • Recent buyers paid ~$2,266 below MSRP
Price Breakdown
Est. Dealer Cost$72,666
Est. Invoice$75,088
Holdback (est.)$2,422
MSRP (Sticker)$80,740
Asking Price$78,740
Markup-$2,000
Est. Dealer Margin on This Car$6,074
Percentile46% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$2,161
Avg Markup (F-150)-$3,556
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,143
Price History
Aug 6, 2026$78,240 → $78,740(+$500)
Cheaper F-150 Tremor Inventory
McRee Ford, Inc.Dickinson, TX
-$2,500$66,5255d
McRee Ford, Inc.Dickinson, TX
-$2,500$70,1255d
Town & Country FordPort Arthur, TX
-$2,500$79,2455d
Kirk Brothers Ford, LLCGreenwood, MS
-$2,500$71,2355d
EAG Ford Mt PleasantMount Pleasant, TX
-$2,500$65,6657d
McRee Ford, Inc.Dickinson, TX
-$2,500$66,1307d
Mac Haik's Southway FordSan Antonio, TX
-$2,500$78,7957d
Cavender FordColumbus, TX
-$2,500$78,4207d
Lutesville Motor CompanyMarble Hill, MO
-$2,500$67,74049d
James River FordOzark, MO
-$2,500$76,07542d