Negotiation Guide
Opening Offer
$64,607
Fair Price
$66,107
Walk Away Above
$67,456
- • Recent buyers paid ~$2,266 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,925
Est. Invoice$63,989
Holdback (est.)$2,064
MSRP (Sticker)$68,805
Asking Price$66,805
Markup-$2,000
Est. Dealer Margin on This Car$4,881
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$2,977
Avg Markup (F-150)-$3,559
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,030
Price History
Jul 9, 2026$67,305 → $66,305(-$1,000)
Aug 6, 2026$66,305 → $67,305(+$1,000)
Aug 19, 2026$67,305 → $66,805(-$500)
Cheaper F-150 Tremor Inventory
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-$2,500$79,2455d
Kirk Brothers Ford, LLCGreenwood, MS
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EAG Ford Mt PleasantMount Pleasant, TX
-$2,500$65,6657d
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James River FordOzark, MO
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