Negotiation Guide
Opening Offer
$66,808
Fair Price
$68,308
Walk Away Above
$69,664
- • Recent buyers paid ~$2,266 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,918
Est. Invoice$66,049
Holdback (est.)$2,131
MSRP (Sticker)$71,020
Asking Price$69,020
Markup-$2,000
Est. Dealer Margin on This Car$5,102
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$2,534
Avg Markup (F-150)-$3,657
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,062
Price History
Jul 9, 2026$70,020 → $68,520(-$1,500)
Aug 6, 2026$68,520 → $69,020(+$500)
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