Negotiation Guide
Opening Offer
$73,509
Fair Price
$75,009
Walk Away Above
$76,142
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,548
Est. Invoice$71,866
Holdback (est.)$2,318
MSRP (Sticker)$77,275
Asking Price$75,275
Markup-$2,000
Est. Dealer Margin on This Car$5,728
Percentile46% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$1,902
Avg Markup (F-150)-$3,545
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,333
Price History
Aug 6, 2026$74,775 → $75,775(+$1,000)
Aug 19, 2026$75,775 → $75,275(-$500)
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