Negotiation Guide
Opening Offer
$70,646
Fair Price
$72,146
Walk Away Above
$73,558
- • Recent buyers paid ~$2,266 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,473
Est. Invoice$69,722
Holdback (est.)$2,249
MSRP (Sticker)$74,970
Asking Price$72,970
Markup-$2,000
Est. Dealer Margin on This Car$5,497
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory483 vehicles
Avg Markup (All Models)-$2,008
Avg Markup (F-150)-$2,633
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,146
Price History
Jul 9, 2026$73,970 → $73,220(-$750)
Jul 29, 2026$73,220 → $72,970(-$250)
Aug 6, 2026$72,970 → $73,970(+$1,000)
Aug 19, 2026$73,970 → $72,970(-$1,000)
Cheaper F-150 Tremor Inventory
McRee Ford, Inc.Dickinson, TX
-$2,500$66,5255d
McRee Ford, Inc.Dickinson, TX
-$2,500$70,1255d
Town & Country FordPort Arthur, TX
-$2,500$79,2455d
Kirk Brothers Ford, LLCGreenwood, MS
-$2,500$71,2355d
EAG Ford Mt PleasantMount Pleasant, TX
-$2,500$65,6657d
McRee Ford, Inc.Dickinson, TX
-$2,500$66,1307d
Mac Haik's Southway FordSan Antonio, TX
-$2,500$78,7957d
Cavender FordColumbus, TX
-$2,500$78,4207d
Lutesville Motor CompanyMarble Hill, MO
-$2,500$67,74049d
James River FordOzark, MO
-$2,500$76,07542d