Negotiation Guide
Opening Offer
$64,388
Fair Price
$65,888
Walk Away Above
$67,277
- • Recent buyers paid ~$2,266 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,799
Est. Invoice$63,858
Holdback (est.)$2,060
MSRP (Sticker)$68,665
Asking Price$66,665
Markup-$2,000
Est. Dealer Margin on This Car$4,867
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory228 vehicles
Avg Markup (All Models)-$496
Avg Markup (F-150)-$3,536
% Below MSRP79%
Avg Days to Sell35 days
Avg Sold Markup-$827
Price History
Jul 9, 2026$67,665 → $66,165(-$1,500)
Aug 6, 2026$66,165 → $66,665(+$500)
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