Negotiation Guide
Opening Offer
$64,339
Fair Price
$65,839
Walk Away Above
$66,972
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,295
Est. Invoice$63,338
Holdback (est.)$2,043
MSRP (Sticker)$68,105
Asking Price$66,105
Markup-$2,000
Est. Dealer Margin on This Car$4,811
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$1,875
Avg Markup (F-150)-$3,105
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,507
Price History
Aug 19, 2026$67,105 → $66,105(-$1,000)
Cheaper F-150 Tremor Inventory
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