Negotiation Guide
Opening Offer
$66,845
Fair Price
$68,345
Walk Away Above
$69,742
- • Recent buyers paid ~$2,266 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,026
Est. Invoice$66,160
Holdback (est.)$2,134
MSRP (Sticker)$71,140
Asking Price$69,140
Markup-$2,000
Est. Dealer Margin on This Car$5,114
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (F-150)-$3,529
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,847
Price History
Jul 9, 2026$70,140 → $68,640(-$1,500)
Aug 6, 2026$68,640 → $69,140(+$500)
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