Negotiation Guide
Opening Offer
$64,254
Fair Price
$65,754
Walk Away Above
$66,887
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,218
Est. Invoice$63,259
Holdback (est.)$2,041
MSRP (Sticker)$68,020
Asking Price$66,020
Markup-$2,000
Est. Dealer Margin on This Car$4,802
Percentile46% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory29 vehicles
Avg Markup (All Models)-$2,190
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,250
Price History
Jul 9, 2026$67,020 → $65,520(-$1,500)
Aug 6, 2026$65,520 → $66,020(+$500)
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