Negotiation Guide
Opening Offer
$65,274
Fair Price
$66,774
Walk Away Above
$67,907
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,136
Est. Invoice$64,207
Holdback (est.)$2,071
MSRP (Sticker)$69,040
Asking Price$67,040
Markup-$2,000
Est. Dealer Margin on This Car$4,904
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory677 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (F-150)-$3,373
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,156
Price History
Aug 19, 2026$68,040 → $67,040(-$1,000)
Cheaper F-150 Tremor Inventory
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