Negotiation Guide
Opening Offer
$69,549
Fair Price
$71,049
Walk Away Above
$72,182
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,984
Est. Invoice$68,183
Holdback (est.)$2,199
MSRP (Sticker)$73,315
Asking Price$71,315
Markup-$2,000
Est. Dealer Margin on This Car$5,332
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$1,806
Avg Markup (F-150)-$3,145
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,616
Price History
Aug 15, 2026$71,815 → $71,315(-$500)
Cheaper F-150 Tremor Inventory
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