Negotiation Guide
Opening Offer
$67,083
Fair Price
$68,583
Walk Away Above
$69,982
- • Recent buyers paid ~$2,266 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,242
Est. Invoice$66,383
Holdback (est.)$2,141
MSRP (Sticker)$71,380
Asking Price$69,880
Markup-$1,500
Est. Dealer Margin on This Car$5,638
Percentile83% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory965 vehicles
Avg Markup (All Models)-$2,133
Avg Markup (F-150)-$2,986
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,462
Price History
Jul 9, 2026$70,380 → $69,380(-$1,000)
Aug 6, 2026$69,380 → $70,380(+$1,000)
Aug 19, 2026$70,380 → $69,880(-$500)
Cheaper F-150 Tremor Inventory
McRee Ford, Inc.Dickinson, TX
-$2,500$66,5255d
McRee Ford, Inc.Dickinson, TX
-$2,500$70,1255d
Town & Country FordPort Arthur, TX
-$2,500$79,2455d
Kirk Brothers Ford, LLCGreenwood, MS
-$2,500$71,2355d
EAG Ford Mt PleasantMount Pleasant, TX
-$2,500$65,6657d
McRee Ford, Inc.Dickinson, TX
-$2,500$66,1307d
Mac Haik's Southway FordSan Antonio, TX
-$2,500$78,7957d
Cavender FordColumbus, TX
-$2,500$78,4207d
Lutesville Motor CompanyMarble Hill, MO
-$2,500$67,74049d
James River FordOzark, MO
-$2,500$76,07542d