Negotiation Guide
Opening Offer
$64,774
Fair Price
$66,274
Walk Away Above
$67,407
- • Recent buyers paid ~$2,266 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,686
Est. Invoice$63,742
Holdback (est.)$2,056
MSRP (Sticker)$68,540
Asking Price$66,540
Markup-$2,000
Est. Dealer Margin on This Car$4,854
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1398
Avg Markup-$2,266
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$1,806
Avg Markup (F-150)-$3,145
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,616
Price History
Aug 19, 2026$67,040 → $66,540(-$500)
Cheaper F-150 Tremor Inventory
McRee Ford, Inc.Dickinson, TX
-$2,500$66,5255d
McRee Ford, Inc.Dickinson, TX
-$2,500$70,1255d
Town & Country FordPort Arthur, TX
-$2,500$79,2455d
Kirk Brothers Ford, LLCGreenwood, MS
-$2,500$71,2355d
EAG Ford Mt PleasantMount Pleasant, TX
-$2,500$65,6657d
McRee Ford, Inc.Dickinson, TX
-$2,500$66,1307d
Mac Haik's Southway FordSan Antonio, TX
-$2,500$78,7957d
Cavender FordColumbus, TX
-$2,500$78,4207d
Lutesville Motor CompanyMarble Hill, MO
-$2,500$67,74049d
James River FordOzark, MO
-$2,500$76,07542d